HCL carries the rainbow!
HCL-Logistics GmbH is very proud to be a partner of A.P. Moller Maersk in transporting the Rainbow Containers on their journey through Germany and thus supporting a wonderful project.
Maersk’s Rainbow Containers have begun their journey around the world to showcase the company’s commitment to inclusion and diversity throughout the year, as well as that of their partners.
In July 2020, two fully functional Maersk containers were artfully painted with a rainbow to join the Maersk fleet. On 11 March 2021, they set off on their world voyage.
The first leg of the journey for the 40- and 20-foot rainbow containers was aboard Maersk Edmonton from APM Terminals Pier 400 in Los Angeles to Yokohama and will stop at several locations in Asia and Europe, ending their tour in Denmark for Copenhagen Pride 2021.
During her world tour, the containers will be available for signing by A.P. Moller Maersk employees at strategic points along her journey. APM Terminals and Maersk employees in Los Angeles have already begun this signing tradition.
“We are really excited that our rainbow containers have now started their journey around the world. While the outside of these containers represents the company’s stand on diversity and inclusion, the inside of the containers will represent the personal commitment of our employees” said Rachel Osikoya, Head of Diversity & Inclusion, A.P. Moller – Maersk.
When asked about his involvement in the design of these two containers and how he came up with the idea, Rob Townley, Regional Head of Special Project at Maersk said, “When we originally came up with this idea, it was at a time when we were launching our Maersk for Inclusion Excellence groups in the North America region – a group of 100 employees who are united by their passion and commitment to promoting diversity and inclusion in our company. Then, as now, somewhere along their journey, these containers will be a reminder to those who feel different or feel they don’t belong that they are not alone and that someone, somewhere, is standing with them and accepting them, regardless of their race, gender, age, ethnicity, sexual orientation, religion or disability.”
An investment that is more than a symbol
Maersk’s rainbow containers are a symbol of inclusion and diversity, showing the world the company’s stand to create a culture where all employees, partners and customers can feel welcome and be themselves without being judged. “These are also important values for us at HCL-Logistics GmbH that we want to support and, above all, live by” says HCL Managing Director Frank Hirsch.
If you are lucky enough to see one of these rainbow containers during the journey, take a photo and share it on social media platforms such as Instagram, LinkedIn, Twitter or Facebook using the #InclusionAllTheWay and #hcllogistics.
It will surely be a sight you will never forget!
Some impressions
